Getting Local with Grace: Daydream Boutique


Daydream Boutique

236 S. 9th St

Mt Vernon, IL 62864

(618) 316-7309

Hours: Tues.-Sat. 10 a.m. - 6 p.m.





Working in retail, Andrea Kirby knew the ins and out of fashion, shoppers, and clothing. Garnering enough knowledge and experience to start her own business, she opened her storefront, Daydream Boutique in March of 2018. In February, Andrea launched her official website for her customers to shop at. Less than a month later, local customers had the chance to step inside her Mt. Vernon location for a personal shopping experience. Located on downtown on 9th St., Daydream Boutique is filled with items that may not be your everyday boutique products.





Besides a broad variety of women’s clothing, you’ll find candles, jewelry, shoes, makeup, purses, unique gift items, and even paint! Carrying many natural products, Andrea says, “I try to find anything that’s eco-friendly or environmentally safe.” Daydream Boutique carries Noyah, natural lip care that uses only organic ingredients. The lipstick case is even made of bamboo. Another example of eco-friendly brands Daydream carries is 30-A, a Florida company that creates t-shirts from recycled plastic water bottles. Andrea tries to purchase from companies that stand for a cause and give back to those in need.





Owning her own boutique has given Andrea more freedom to spend time with her three children. Besides flexible hours, she enjoys the freedom in making decisions for her business. “I like that it’s mine. I can make the decisions and decide how to do things.” Andrea is able to give back to the community through donations of clothes or other items; an opportunity she would not have had while working for a retail company. 




Living in Mt. Vernon, Andrea is available to be there for her customers first-hand. Normal shopping hours are Tuesday- Saturday, 10 a.m.- 6 p.m. However, if there is a certain time outside of store hours you would like to shop, Andrea is happy to open the shop for you!

“I would rather come in and have someone shop on their own and have a good time then them not be able to come in.” If the store’s hours do not fit your schedule, call or message them on Facebook to set up a different time to shop.




Some of Daydream Boutique’s best-selling items include lipstick, sparkle tennis shoes, and jeans. Andrea understands the importance of pricing items reasonably. “When I go shopping, I want a good quality item, but I don’t want to spend an arm and a leg on it”, she comments. Most jeans are priced under $40 and even more affordable items can be found on the sale rack.





The styles and fashion you’ll find in Daydream Boutique are similar to what Andrea would wear or like. She also asks her regular customers for feedback and tries to carry staple clothing items that can be worn from year to year.





Although owning her own business has been rewarding, Andrea admits that some days, staying positive can be hard. “Make sure you are ready for the commitment because it is not for the faint of heart.”





When you shop small in Mt. Vernon, you are supporting your local community and their families. Andrea emphasizes that if the community wants products that are unique, different, or better quality, supporting small businesses is crucial. Her vision for Daydream Boutique is to expand their online store and presence in Mt. Vernon.





Next time you are out looking for a new dress, sweater, jewelry, or purse stop inside Daydream Boutique for a local shopping experience!